My phone is eligible for an upgrade, and that’s a dangerous place to be with Apple releasing the iPhone X.

If you haven’t heard, the iPhone X (pronounced like the number 10) is a big update of the company’s flagship product. It offers a nearly edge-to-edge screen, a glass back with a high-end feel, and has eliminated the familiar home button that doubles as the fingerprint reader to unlock your phone with Apple’s Touch ID. It also has a price tag north of $1,000.

Meanwhile, I have an iPhone 6s plus, and I love it. The Touch ID works nearly flawless, my battery is only a little less healthy than it was when I got the phone and will still make it through the day without charging most of the time, and, because I use a glass screen protector and a case, it’s crack- and scratch-free. Also, I just got a great new wallet case for my birthday.

The best part is the phone is nearly paid off. In a few months, I’ll get to see my wireless bill drop by around $40 per month.

So why do I want a new iPhone?

I’m not sold on the new Face ID — in fact, I’m not sure I want to give up the Touch ID. I don’t see a lot of gain from the extra half-inch of screen, and my current phone still works perfectly for everything from music, podcasts and audiobooks to the camera, navigation and news apps.

Which brings me back to the question at hand: Why do I want a new iPhone?

I’ve been thinking about this a lot. I find that I’m inundated with advertisements and news stories about the long-anticipated iPhone overhaul, and, despite my best efforts, I often fall down the rabbit hole when I see one.

Advertising is helping to create this desire for something I can logically argue I don’t need and am not even sure I want. It’s a powerful tool and one we would do well to be conscious of.

Not that advertising is evil. It brings us information about new products and services that might fill a legitimate need and helps fund the news that’s essential to our daily lives and the entertainment that fills much of our downtime. I just wish it didn’t make me covet the latest tech toys.

I’m trying to learn to be content, but it’s hard. If anyone has any suggestions, I’m open to listening.

Happy birthday to Ari Washington of Denison; David Corry and Don Martindale, both of Sherman; Everett Reynolds of Van Alstyne; and Joe Hernandez of Austin.

Happy anniversary to Geary and Sandra Northern of Bells, 44 years.