DURANT, Okla. – Larry Acker will bring 20 years of experience to the newly-created position of director of university marketing at Southeastern Oklahoma State University. He begins his new duties on Aug. 3 after spending the past nine years as assistant director of public relations at Lamar University in Beaumont.

DURANT, Okla. – Larry Acker will bring 20 years of experience to the newly-created position of director of university marketing at Southeastern Oklahoma State University. He begins his new duties on Aug. 3 after spending the past nine years as assistant director of public relations at Lamar University in Beaumont.


"As the university continues to grow, it is imperative that we have a strong marketing presence,’’ Southeastern President Sean Burrage said. "Larry Acker has a solid background in higher education marketing, and I believe that he can be a key in coordinating our marketing efforts. He will work very closely with departments all across campus – academics, communications, admissions, recruitment, alumni, and development, among others, to ensure that we have a clear and consistent message and that our brand is visible across the region.’’


The Greenville native has extensive experience in public relations, marketing, licensing and branding. In addition to his time at Lamar, Acker was director of public relations and communication at Wiley College in Marshall, for four years. Prior to that, he was director of public relations and marketing at Langston University in Oklahoma.


He holds a doctorate in educational leadership from Lamar, Master of Education degree from Langston, and bachelor’s degree in public relations/journalism from Texas A&M-Commerce.


"Lori (his wife) and I are very excited about moving back to Oklahoma," Acker said. "I am anxious to meet the faculty and staff at Southeastern to learn how I can assist in marketing all the unique facets of the university."


At Lamar, his duties included marketing, communications and public relations projects, budget and staff management, as well as coordinating the university’s licensing and branding program.


The Ackers have been very involved in community activities, such as the Humane Society of Southeast Texas, the Young Men’s Business League and the Jefferson County Chapter of Go Texan.


Organizationally, the new marketing director will be positioned in the unit of University Advancement, which also includes alumni relations, development, special events, career management, continuing education, and admissions/recruitment.


Overseeing the unit is Kyle Stafford, vice president of university advancement.