A familiar Sherman taco stand is moving into a permanent location downtown in the coming weeks.
Tito’s Tacos is a family-owned taco stand with nearly two decades of history serving the Sherman community. Marisol Reynoso and Tito Reynoso opened the taco stand in May 2002 after having success selling food at the Hispanic Heritage Festival in Sherman.
Now their children are helping the couple expand into a permanent location in downtown Sherman. The new restaurant, which will be called Tito’s Taqueria, is moving to 219 North Travis Street.
Christian Reynoso is heading up the move into the restaurant. He has two sisters, Betsy Reynoso and Jessica Reynoso, who have been working at the taco stand since they were 8-years-old. Betsy Reynoso will be taking over the taco truck while Christian Reynoso will be helping his parents at the new location.
“Once my sister Betsy and I took over the business, we decided it was time to take the next step,” Christian Reynoso said. “We had the demand to provide a sit down place for our customers and the social media response has been fantastic. We want to be able to bring the same type of food we currently provide and bring that existing customer base to this location here. With a great community we have behind us, I feel like the transition is going to be that much easier.”
Christian Reynoso said the plan is to open by the second week of April. He said there won’t be major changes to the menu, as he wants to keep offering the foods the business is known for, but he will be trying some new things out. He said the current menu includes tacos, burritos, quesadillas, tortas and elto or Mexican street corn.
One thing Christian Reynoso is adding is something he called trompo, which he said will be unique to the area. He said it is marinated pork shaved from a trompo, served on a corn tortilla with pineapple, cilantro, onions and salsa. He called it “the object of lust for many taco enthusiasts.”
Christian Reynoso said the plan is to keep serving the same popular drinks he sells at the taco stand. He said in addition to the Mexican sodas, which are most Jarritos and glass-bottled Coke products, he will serve Mexican lemonade, rice water or horchata, and Aquas frescas, or fresh water along with tea.
The name change came because Christian Reynoso said the family wanted to re-brand going into the new place. Sherman Tourism/Main Street Manager Sarah McRae said it was encouraging to see a new restaurant coming to downtown Sherman.
“We’re so excited to get someone new in that location so we can get more foot traffic downtown,” McRae said. “We’re even more thrilled it is a wonderful restaurant that has a huge following. They are going to bring their customers to the area. It will be great for Sherman customers of Tito’s Tacos. Their food is marvelous.”
Christian Reynoso said he was excited for the possibilities being downtown will bring.
“Right now, it is what everybody is talking about,” Christian Reynoso said. “The growth this whole community has. The potential is limitless. We have big support from the community right now. I feel we will be able to serve a broad range of people.”
Herald Democrat reporter Richard A. Todd can be reached at firstname.lastname@example.org.