There’s a saying that beauty is in the eye of the beholder, but Sherman Police said a man who stole nearly $3,000 worth of merchandise from a cosmetics store on Black Friday will have to contend with the watchful eye of the law as authorities seek to locate and charge him.

Sgt. Brett Mullen said officers responded to Ulta Beauty Supply in the 4100 block of North U.S. Highway 75 last Friday in reference to a report of a theft. Mullen said the suspect entered the store and began to fill a bag with bottles of cologne and perfume. As the suspect made his way out of the store, Mullen said he was confronted by an employee and then fled on foot into the parking lot.

“After going back and reviewing everything, it was determined that he stole approximately $2,800 worth of cologne and perfume,” Mullen said.

The suspect is described as a 20-to-30-year-old Hispanic male, standing five feet, seven inches tall and weighing approximately 130 pounds. Mullen said while the department investigates reports of theft and shoplifting throughout the year, thieves may be emboldened by the holidays.

“Given that the shopping season is really kicking off here, we will probably see an uptick in shoplifting, thefts, burglaries and things like that,” Mullen said.

The matter remains under investigation. Those with knowledge of the incident or the suspect’s identity are encouraged to call the Sherman Police Department at 903-892-7290.