Temperatures might have flirted with the 90s Saturday morning, but in downtown Sherman, the season to love was Christmas. Santa wore shorts and children of all ages got into the Christmas spirit with crafts, rides and food as they celebrated Sherman Tourism’s Christmas in July Festival.

David and Whitney Tarvin were vendors at the event, but took time out to take their daughter around to some of the booths as well.

“We love to support everything that goes on in Sherman,” David Tarvin said, explaining they have participated every year since the festival’s inception.

“It’s one of the only main activities that happens downtown that is specifically oriented toward children,” David Tarvin said of why they wanted to make sure to support it.

Tourism Manager/Main Street Manager Sarah McRae previously said approximately 65 area businesses took part in the event Saturday. All of them provided some sort of an event for children. The entire festival, in fact, was aimed at families with children 12 years old and younger.

Sisters Kaitlyn and Emma Morton of Sherman fit right in that target group and were excited to come back to the festival for the second year.

“We did it last year and it was so much fun,” their grandmother, Anne Melton, said.

She said it gave the children something to do and they were excited to bring along their great-grandmother as well.

“I like designing the cool crafts that they have here,” Kaitlyn Morton said when asked what she most wanted to do at the festival Saturday.

Her sister Emma was less talkative, but seemed to really be enjoying the T-shirt station.

Caelyn Scott, 11, worked more than most of the children at the event Saturday. She helped to create the sign for her mother’s massage chair booth.

“Christmas in July just seemed like an awesome event,” her mother, Clarissa Ricks, said. “We had never done it before.”

Ricks added that she decided to set up her massage chair because most of the events were for the children and she wanted to give parents a place to relax as well. They also offered pictionary for children.

“It seemed like a perfect opportunity to let people know what is available in their neighborhood,” Ricks said.

Luke and Ryan Gamble, 4-year-old twins from Tom Bean, came to the square with their mom and seemed to be getting their fishing mojo going as they waded into a booth set up by St. Stephens Episcopal Church.

“It was just something fun to do,” their mother Christy Gamble said. “It’s our first time doing it and so far, so good.”

She said she was sure that they liked the fishing booth but she could already tell they were all about the bounce house.

In addition to the many booths on the square that offered things for children to do, there were also a number of brick and mortar stores with activities set up inside.

Children were also able to participate in a bike parade for ribbons and ride a train around the square.