The Sherman Economic Development Corp. is assisting those seeking employment with a Sherman industry by maintaining a new job database on its website.
SEDCO recently launched the database at ShermanTXJobs.com and is running a two-month marketing campaign to attract job seekers through print, radio, digital and billboard advertisements.
“We have tons of positions open in all of our industries and we felt this campaign would really address that,” Director of Research & Marketing Ashton Ghaemi said. “It’s all centered around our new database and all of our advertising efforts are directing and funneling people to that page. It’s for job seekers who are already looking for jobs in Texas.”
The database contains listings from 37 Sherman industries with current job openings and contact information for sending applications and resumes. Ghaemi said the listing for Finisar — which recently announced it was creating 500 new jobs to ramp up production of vertical-cavity surface-emitting lasers for Apple products at its new Sherman facility — likely has the most currently available jobs, but there are also listings for a number of other local companies, from established entities like Texas Instruments to area newcomers like J.P. Hart Lumber Co.
“It’s not just all the new companies coming in, a lot of our industries are expanding and they need more people,” Ghaemi said. “But then also there is a retiring skilled workforce that is leaving, so this would address all of those needs.”
Planning for the job database has been underway since last year and SEDCO included funds for the marketing campaign in its budget for the current fiscal year.
“We knew this was the direction we wanted to go,” Ghaemi said. “Of course, we want to continue attracting new businesses and assisting our existing industries in expansions, but part of that piece is helping them grow by helping them find employees.”
SEDCO has also partnered with the local Texoma Manufacturing Consortium on the Advanced Manufacturing Program through Grayson College that works to develop a skilled workforce for the area. Executive Vice President Frank Gadek explained while that program will help train the next generation of industry employees, SEDCO’s marketing campaign addresses the immediate need to fill openings.
While the marketing campaign is slated to last for two months, the billboards — which include one on U.S. Highway 82 headed into Sherman and one south of the city on U.S. Highway 75 — will stay up for six month and the database will be a permanent feature of the SEDCO website. Ghaemi said the corporation is still gathering data on the effectiveness of the marketing campaign, but the digital ads are doing really well.
“We’ve got banner ads out there and they’re targeting certain ZIP codes (across the country) where unemployment’s really high and certain age demographics,” Ghaemi said.
SEDCO began a radio advertising campaign with CBS Dallas KRLD AM-1080 last year and then expanded it to the digital market to expand its reach.
“CBS is a major network, so they have thousands of very popular websites and millions of subscribers,” Ghaemi said. “So it just seemed like a no-brainer to partner with them on this project.”