Representatives with Freddy’s Frozen Custard & Steakburgers announced the start of construction of the restaurant chain’s new Denison location this week. Earlier this spring, the chain announced plans to open its first Texoma location south of the Red River along the intersection of Morton Street and U.S. Highway 75.

Representatives with the chain said the location is expected to be open by the end of the year.

“Katy Memorial Expressway is a nice, busy retail corridor and U.S. Route 75 brings a steady flow of traffic to the area,” franchise owner Mark Thompson said in an email statement from Freddy’s corporate offices. “The family-friendly community that Denison offers makes the area a great next stop for Freddy’s. We hope to be a popular dining option for Denison residents, as well as for those travelers staying in the nearby hotels.”

The development was first publicly discussed by city officials during a Denison Planning and Zoning meeting in May. During the meeting, representatives for the restaurant chain submitted a site plan for a lot just south of the Denison Walmart, which located along the Hwy. 75 service road.

Meeting documents outlined plans to build a 4,250-square-foot restaurant with an occupancy of 120. In an update issued by Freddy’s Thursday, Public Relations Coordinator Allison Schultz said the building would be 3,188 square feet with seating for 104 guests. Additional seating would be available on an outside patio, she said. The location would also have drive-thru service.

The Kansas-based restaurant chain opened its first location in 2002 and has more than 250 locations open. Earlier this year, the chain announced plans to reach the 300 store count by the end of the year.

“Freddy’s is a fast-casual restaurant concept that brings to life the America of the late 1940s and early 1950s, a post-war era of pride and values focusing on unity and quality family time,” Schultz said previously. “Menu items are cooked to order and include lean ground beef steakburgers, Vienna Beef hot dogs and creamy frozen custard treats.”

Denison Development Alliance Vice President William Myers said he has received inquiries about the Morton Street intersection from interested restaurant chains. Myers said this interest has grown as the Texas Department of Transportation has reversed the ramps on the east side of the highway. That has opened up additional land to off-ramp traffic, making it more desirable for developers.

“This will definitely strengthen that FM 120 area,” he said.

When searching for locations, restaurant developers often consider ease of access, traffic count and other factors when deciding to open a location. With the Morton Street intersection, Myers said it fulfilled all of these criteria. Additionally, he said many developers do not want to be the first major development in an area. With the Walmart location nearby, there is added security in the commercial vitality of the area, he said.