
Southeastern marketing students apply lessons learned in working with local business owner
Applying classroom learning to the real world is just one objective of Assistant Professor Eric Kennedy’s Principles of Marketing class at Southeastern Oklahoma State University. Early in the fall 2022 semester, the 22 students in the junior level class were assigned a special project – conduct research and present marketing recommendations in a verbal presentation and written report to a real client – in this case, Sarah Hill, the owner of Loyal Blue Pawprofessional Puppy School in Durant.