With the groundbreaking for the the Texoma Event Center behind them and the departure of former Vice President Scott Smathers in the books, the October meeting of the Denison Development Alliance’s Board was short, sweet and focused on the future. The Board convened its regular meeting in Downtown Denison at 1:30 p.m. on Thursday afternoon, needing only a few minutes to breeze through the public portion of the agenda, including routine business and the annual approval of the Alliance’s investment plan.

With the groundbreaking for the the Texoma Event Center behind them and the departure of former Vice President Scott Smathers in the books, the October meeting of the Denison Development Alliance’s Board was short, sweet and focused on the future. The Board convened its regular meeting in Downtown Denison at 1:30 p.m. on Thursday afternoon, needing only a few minutes to breeze through the public portion of the agenda, including routine business and the annual approval of the Alliance’s investment plan.


DDA President Tony Kaai said the search for Smathers’ replacement — the position closes on Friday — has gone well. Smathers served as the organization’s vice president in charge of retail development for nearly a decade before leaving last month to take a position in Kansas. Kaai showed the Board a binder full of résumés from women and men who’ve applied for the job thus far, a number nearing 50, he said.


Kaai reported that the Alliance’s image campaign was beginning to take form, with local media consultant David MacSmith having been selected as the campaign’s vendor.


"We’ve got the storyboards for the six main commercials we’ll be running — that’s education, pride in the community, tourism, new job development, healthcare and customer service," explained Kaai, who said the ad campaign will launch in mid-November. "We’re going to be doing commercials on TV stations, probably some print ads to support that, and radio. We’ve budgeted $30,000 this year for that, so that’s fully underway."


The board entered executive session to discuss personnel matters at 1:38 p.m.