Denison-based Main Street Lumber was recognized and received awards from a trade publication for its technological innovation within the industry during a recent trade conference in Florida.

Denison-based Main Street Lumber was recognized and received awards from a trade publication for its technological innovation within the industry during a recent trade conference in Florida.


LBM Journal, a trade publication for lumber distributors, named Main Street Lumber, part of the Main Street companies, as the winner of the Entrepreneur of the Year award for distributors with sales under $10 million, for 2014.


Main Street Lumber has been doing business in Southern Oklahoma and North Texas since 1970. The family-owned operation is run by brothers Robert and Chuck Pool, with a staff of 18 people.


In its decision to give Main Street the award, LBM cited the company’s quality mill work, but focused on its recent technology innovations.


In an attempt to streamline its sales process, Main Street developed a mobile app called MVP, Mobile Visual Pro, for its sales personnel. MVP allows for project bids to be made on the job site with customized specifications and emailed to both the customer and the company office for distribution. The application also syncs with servers at the main office to show current inventory and costs.


Chuck Pool said that Main Street is the only company in the nation to have such an application that can also generate a view of each product on the bid sheet. In an industry that is still run primarily with paper bids, the application speeds up sales and also reduces waste from human error, said Chuck Pool.


Chuck Pool said that he has plans on continuing work on the application, even bringing in additional staff in the future to work on it.