Texoma Marketing and Media Group announced its forthcoming publication of Grayson Magazine this weekend, a luxury and lifestyles magazine that will focus on high-end events, fashion and fine dining.

“After speaking with several of our readers and advertisers, a need was identified regarding certain content, distribution and reaching an affluent audience,” Texoma Marketing and Media Group Senior Publisher Nate Rodriguez said. “It is imperative we continue to grow our local news and information platforms and the type of information that will be in Grayson Magazine will be more niche and will cater to a more niche audience.”

Rodriguez said the monthly magazine will be distributed by mail to select homes throughout the county. The first issue will be published in February.

“It will be published ten times per year to 2,000 homes,” Rodriguez said. “The 2,000 homes identified represent every home in Grayson County that reports more than $150,000 in annual household income and with a property value of more than $300,000.”

After formerly publishing a luxury magazine in Las Vegas, Rodriguez said he has an understanding of what affluent readers are looking for in a lifestyles publication and sees that Grayson County is quickly becoming a desirable place for those with higher incomes and high-end tastes to call home.

“Grayson County is growing and the higher-end market continues to show major signs of unstoppable growth,” Rodriguez said. “I have heard many stories from real estate agents that specialize in luxury real estate who have had multiple offers from buyers on the north end of the Metroplex who are looking to move further north due to quality of life and real estate values here. “

Starkey Mortgage Branch Manager Vanya Griffith-Mayes, said she plans to advertise in Grayson Magazine as a means of reaching her desired clientele and spreading the word about her company's recent name change.

“I've just been waiting for an upscale source magazine to start publishing in this area,” Griffith-Mayes said. “I advertise in one in Paris, and I just think this will be a nice, pretty magazine to advertise in on a regular basis.”

Rodriguez said he is looking forward to the upcoming roll out of the magazine and that the publication will continue taking Texoma Marketing and Media Group's down the path to becoming the go-to source for upscale readers and businesses.

“Our goal is to become a lifestyles brand that will include high-end events, fashion shows, food and wine events and the magazine to be seen in and read every month,” Rodriguez said. “The households and future subscribers are the upper echelon of this community. When looking to elevate our brand, I can't imagine a better marketing opportunity than one that allows us to reach the most affluent in our community.”